US spending on video games hit new record
US spending on video games just hit a new record
American customers invested more in the last quarter on computer games than ever before, to the tune in $10.9 billion , up 9 percent from the previous year, according to market consultant NPD Group (via Bloomberg). The duration is January to March, which implies that spending in the current quarter ended June 30 can end up being almost as high, if not higher.
Obviously, the biggest case in the back third of this quarter was the coronavirus pandemic, which hit the American coast at the end of January and has held the population indoors since mid-March. According to NPD, app purchases and in-game microtransactions contributed to $9.6 billion of the $10.9 billion. "The top titles included Animal Crossing:New Horizons, Call of Duty: Modern Warfare, Doom Eternal, Dragon Ball Z: Kakarot, Fortnite, Grand Theft Auto V, Minecraft, MLB Show 20 and NBA 2K20, "reported NPD. On the console market side of things, Nintendo was the biggest winner: the company's sales of the Switch offset purchase declines for the other consoles. In particular, hardware revenues amounted to $770 million. (And just anecdotal, it's almost impossible to find a Switch right now, even if you want one, while few people are likely to buy PlayStation or Xbox consoles with a new generation of devices this fall.) While the pandemic has left us all at home, it seems like a lot of people have decided to just play thr.ough it.